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Mendeley readers
| Chapter title |
Welcome to the Real World – Neuromarketing für den stationären Point of Sale zur Quantifizierung der Customer Experience
|
|---|---|
| Chapter number | 5 |
| Book title |
Neuromarketing in der Praxis
|
| Published by |
Springer Gabler, Wiesbaden, March 2020
|
| DOI | 10.1007/978-3-658-27686-7_5 |
| Book ISBNs |
978-3-65-827685-0, 978-3-65-827686-7
|
| Authors |
Benny Briesemeister, Johanna Trebbe, Briesemeister, Benny, Trebbe, Johanna |
Mendeley readers
The data shown below were compiled from readership statistics for 6 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 6 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 1 | 17% |
| Researcher | 1 | 17% |
| Student > Doctoral Student | 1 | 17% |
| Student > Master | 1 | 17% |
| Unknown | 2 | 33% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 2 | 33% |
| Sports and Recreations | 1 | 17% |
| Social Sciences | 1 | 17% |
| Unknown | 2 | 33% |