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Targeted Advertising Technologies in the ICT Space

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Targeted Advertising Technologies in the ICT Space
Springer Vieweg

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Definitions and Related Work
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    Chapter 3 Use Case Identification and Description
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    Chapter 4 Technological Use Case Analysis
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    Chapter 5 Analysis of Key Building Blocks in Targeted Advertising Technologies
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    Chapter 6 Business and Legal Aspects of Targeted Advertising
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    Chapter 7 Conclusion and Outlook
Attention for Chapter 5: Analysis of Key Building Blocks in Targeted Advertising Technologies
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