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Chapter title |
Qualifizierung für eine Smart Data World – Anforderungen an Marketing Intelligence Professionals
|
---|---|
Chapter number | 5 |
Book title |
Marktforschung für die Smart Data World
|
Published by |
Springer Gabler, Wiesbaden, January 2020
|
DOI | 10.1007/978-3-658-28664-4_5 |
Book ISBNs |
978-3-65-828663-7, 978-3-65-828664-4
|
Authors |
Ulrich Föhl, Elke Theobald |