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| Chapter title |
Beobachtungen, Fragen und Learnings aus der Markenführungspraxis
|
|---|---|
| Chapter number | 6 |
| Book title |
Visuelle Markenkraft
|
| Published by |
Springer Gabler, Wiesbaden, January 2020
|
| DOI | 10.1007/978-3-658-28687-3_6 |
| Book ISBNs |
978-3-65-828686-6, 978-3-65-828687-3
|
| Authors |
Andreas Hofmann |