International Handbook of Semiotics
Springer Netherlands
Chapter title |
The Brand as an Economic Value and a Sign: Positioning as an Instrument for Creating Market Distinctions
|
---|---|
Chapter number | 15 |
Book title |
International Handbook of Semiotics
|
Published by |
Springer Netherlands, May 2015
|
DOI | 10.1007/978-94-017-9404-6_15 |
Book ISBNs |
978-9-40-179403-9, 978-9-40-179404-6
|
Authors |
Dimitar Trendafilov PhD, Dimitar Trendafilov |
Editors |
Peter Pericles Trifonas |
Country | Count | As % |
---|---|---|
Unknown | 14 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 3 | 21% |
Student > Ph. D. Student | 2 | 14% |
Professor | 1 | 7% |
Unspecified | 1 | 7% |
Lecturer | 1 | 7% |
Other | 1 | 7% |
Unknown | 5 | 36% |
Readers by discipline | Count | As % |
---|---|---|
Arts and Humanities | 3 | 21% |
Business, Management and Accounting | 2 | 14% |
Unspecified | 1 | 7% |
Linguistics | 1 | 7% |
Design | 1 | 7% |
Other | 0 | 0% |
Unknown | 6 | 43% |