Handbuch Unternehmenskommunikation
Springer Fachmedien Wiesbaden
Chapter title |
Influencer und Meinungsführer als Herausforderung für die Unternehmenskommunikation
|
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Book title |
Handbuch Unternehmenskommunikation
|
Published by |
Springer Gabler, Wiesbaden, February 2020
|
DOI | 10.1007/978-3-658-03894-6_12-1 |
Book ISBNs |
978-3-65-803894-6, 978-3-65-803894-6
|
Authors |
Nils S. Borchers, Nadja Enke |
Country | Count | As % |
---|---|---|
Germany | 2 | 100% |
Type | Count | As % |
---|---|---|
Members of the public | 2 | 100% |
Country | Count | As % |
---|---|---|
Unknown | 20 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Researcher | 2 | 10% |
Lecturer > Senior Lecturer | 1 | 5% |
Student > Master | 1 | 5% |
Unknown | 16 | 80% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 3 | 15% |
Unknown | 17 | 85% |