You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Chapter title |
The Use of Influencers in Social Media Marketing
|
---|---|
Chapter number | 12 |
Book title |
Marketing and Smart Technologies
|
Published by |
Springer, Singapore, November 2019
|
DOI | 10.1007/978-981-15-1564-4_12 |
Book ISBNs |
978-9-81-151563-7, 978-9-81-151564-4
|
Authors |
Mariana Oliveira, Renata Barbosa, Alexandre Sousa, Oliveira, Mariana, Barbosa, Renata, Sousa, Alexandre |
Mendeley readers
The data shown below were compiled from readership statistics for 71 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 71 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 7 | 10% |
Lecturer | 6 | 8% |
Student > Bachelor | 6 | 8% |
Student > Ph. D. Student | 5 | 7% |
Researcher | 3 | 4% |
Other | 6 | 8% |
Unknown | 38 | 54% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 14 | 20% |
Arts and Humanities | 3 | 4% |
Computer Science | 3 | 4% |
Social Sciences | 3 | 4% |
Psychology | 3 | 4% |
Other | 6 | 8% |
Unknown | 39 | 55% |