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Public Relations in China

Overview of attention for book
Cover of 'Public Relations in China'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 The Basics and First Steps
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    Chapter 3 Public Relations and the Chinese Government
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    Chapter 4 Working with the Media in China
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    Chapter 5 Public Relations and Corporate Change in China
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    Chapter 6 Crisis Management in China
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    Chapter 7 Social Media and Public Relations in China
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    Chapter 8 Conducting Effective PR in China
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    Chapter 9 360-Degree PR in China
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    Chapter 10 Public Relations Agencies in China
Attention for Chapter 1: Introduction
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Summary
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Chapter title
Introduction
Chapter number 1
Book title
Public Relations in China
Published by
Palgrave Macmillan UK, January 2015
DOI 10.1057/9781137483812_1
Book ISBNs
978-1-137-48379-9, 978-1-137-48381-2
Authors

David Wolf

View on publisher site

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