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Cultural Studies of LEGO

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Table of Contents

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    Book Overview
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    Chapter 1 “Let There Be LEGO!”: An Introduction to Cultural Studies of LEGO
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    Chapter 2 In a “Justice” League of Their Own: Transmedia Storytelling and Paratextual Reinvention in LEGO’s DC Super Heroes
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    Chapter 3 “Hey, Kids. Who Wants a Shot from the Merch Gun?!”: LEGO Batman as a Gateway Commodity Intertext
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    Chapter 4 Everything Is Awesome When You’re Part of a List: The Flattening of Distinction in Post-Ironic LEGO Media
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    Chapter 5 Made Up Prophecies: Metamodern Play with Religion, Spirituality and Monomyth in the LEGO Universe
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    Chapter 6 The Accursed Second Part: Small-Scale Discourses of Gender and Race in The LEGO Movie 2
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    Chapter 7 Master Building and Creative Vision in The LEGO Movie
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    Chapter 8 Toyetics and Novelizations: Bringing The LEGO Movie to the Page
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    Chapter 9 LEGO Porn: Phallic Pleasure and Knowledge
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    Chapter 10 “It’s All About the Brick”: Mobilizing Adult Fans of LEGO
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    Chapter 11 “I Just Don’t Really, Like, Connect to It”: How Girls Negotiate LEGO’s Gender-Marketed Toys
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    Chapter 12 Mia Had a Little Lamb: Gender and Species Stereotypes in LEGO Sets
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    Chapter 13 The Man Behind the Mask: Camp and Queer Masculinity in LEGO Batman
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    Chapter 14 A License to Diversify: Media Franchising and the Transformation of the “Universal” LEGO Minifigure
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