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X Demographics
Mendeley readers
| Title |
Mobile Marketing Channel
|
|---|---|
| Published by |
Springer International Publishing, January 2016
|
| DOI | 10.1007/978-3-319-31287-3 |
| ISBNs |
978-3-31-931285-9, 978-3-31-931287-3
|
| Authors |
Shareef, Mahmud Akhter, Dwivedi, Yogesh K., Kumar, Vinod, Mahmud Akhter Shareef, Yogesh K. Dwivedi, Vinod Kumar |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 1 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 67 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Serbia | 1 | 1% |
| Unknown | 66 | 99% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 16 | 24% |
| Student > Bachelor | 16 | 24% |
| Student > Ph. D. Student | 10 | 15% |
| Student > Doctoral Student | 4 | 6% |
| Lecturer | 4 | 6% |
| Other | 9 | 13% |
| Unknown | 8 | 12% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 34 | 51% |
| Economics, Econometrics and Finance | 12 | 18% |
| Computer Science | 3 | 4% |
| Engineering | 3 | 4% |
| Psychology | 1 | 1% |
| Other | 4 | 6% |
| Unknown | 10 | 15% |