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The British General Election of 2015

Overview of attention for book
Cover of 'The British General Election of 2015'

Table of Contents

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    Book Overview
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    Chapter 1 I’m Afraid There is No Money: Five Years of Coalition
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    Chapter 2 How Hard Can it Be? The Conservatives
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    Chapter 3 Brand Failure: Labour
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    Chapter 4 Zugzwang: The Liberal Democrats and Others
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    Chapter 5 The Long and the Short of the SNP Breakthrough
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    Chapter 6 Roads and Car Crashes: The Election Approaches
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    Chapter 7 Dead Cats and Bogy Men: The National Campaign
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    Chapter 8 Different Scripts Required: Election Night
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    Chapter 9 Margin of Error: The Polls
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    Chapter 10 Where to Drop the Bombs: The Constituency Battle
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    Chapter 11 The Battle for the Stage: Broadcasting
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    Chapter 12 Still Life in the Old Attack Dogs: The Press
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    Chapter 13 Variable Diversity: MPs and Candidates
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    Chapter 14 Out of the Blue: The Campaign in Retrospect
Attention for Chapter 2: How Hard Can it Be? The Conservatives
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