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| Chapter title |
Crossmediale Kampagnenkonzeption
|
|---|---|
| Chapter number | 18 |
| Book title |
Wirkstoff Werbetext
|
| Published by |
Springer Gabler, Wiesbaden, January 2019
|
| DOI | 10.1007/978-3-658-26135-1_18 |
| Book ISBNs |
978-3-65-826134-4, 978-3-65-826135-1
|
| Authors |
Albert Heiser |