You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
| Chapter title |
The Intersection of User Experience (UX), Customer Experience (CX), and Brand Experience (BX)
|
|---|---|
| Chapter number | 5 |
| Book title |
User Experience Is Brand Experience
|
| Published by |
Springer, Cham, January 2020
|
| DOI | 10.1007/978-3-030-29868-5_5 |
| Book ISBNs |
978-3-03-029867-8, 978-3-03-029868-5
|
| Authors |
Felix van de Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener, Katharina Holl, Sand, Felix van de, Frison, Anna-Katharina, Zotz, Pamela, Riener, Andreas, Holl, Katharina |
Mendeley readers
The data shown below were compiled from readership statistics for 40 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 40 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 6 | 15% |
| Unspecified | 4 | 10% |
| Student > Ph. D. Student | 3 | 8% |
| Lecturer | 2 | 5% |
| Professor | 2 | 5% |
| Other | 6 | 15% |
| Unknown | 17 | 43% |
| Readers by discipline | Count | As % |
|---|---|---|
| Unspecified | 4 | 10% |
| Business, Management and Accounting | 4 | 10% |
| Computer Science | 3 | 8% |
| Design | 3 | 8% |
| Arts and Humanities | 2 | 5% |
| Other | 6 | 15% |
| Unknown | 18 | 45% |