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User Experience Is Brand Experience

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Title
User Experience Is Brand Experience
Published by
Springer International Publishing, December 2019
DOI 10.1007/978-3-030-29868-5
ISBNs
978-3-03-029867-8, 978-3-03-029868-5
Authors

van de Sand, Felix, Frison, Anna-Katharina, Zotz, Pamela, Riener, Andreas, Holl, Katharina

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