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Chapter title |
Wissenschaftsmarketing im Spannungsfeld der Herausforderungen für Führende
|
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Chapter number | 10 |
Book title |
Handbuch Wissenschaftsmarketing
|
Published by |
Springer Gabler, Wiesbaden, January 2019
|
DOI | 10.1007/978-3-658-25353-0_10 |
Book ISBNs |
978-3-65-825352-3, 978-3-65-825353-0
|
Authors |
Thoralf Buller |