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The Average Consumer in Confusion-based Disputes in European Trademark Law and Similar Fictions

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Cover of 'The Average Consumer in Confusion-based Disputes in European Trademark Law and Similar Fictions'

Table of Contents

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    Book Overview
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    Chapter 1 Background
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    Chapter 2 Methodology
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    Chapter 3 Legal Sources
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    Chapter 4 The Dynamics of the European Trademark Law
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    Chapter 5 The Average Consumer as a Legal Fiction and Beyond
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    Chapter 6 The Average Consumer and Its More or Less Distant Cousins
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    Chapter 7 The UCPD and Trademark Average Consumers: Two of a Kind?
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    Chapter 8 The Early Beginnings of the Average Consumer Pre Sabel
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    Chapter 9 Likelihood of Confusion: Legislative Harmonisation?
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    Chapter 10 The Average Consumer in a “Global” Perspective
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    Chapter 11 Contextualisation of the Average Consumer
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    Chapter 12 Putting the Average Consumer into Perspective
Attention for Chapter 2: Methodology
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