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Brand Visual Eclipse (BVE): When the Brand Fixation Spent is Minimal in Relation to the Celebrity
Information Systems and Neuroscience
Springer, Cham, January 2020
Wajid H. Rizvi, Rizvi, Wajid H.
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|Members of the public||2||100%|
The data shown below were compiled from readership statistics for 11 Mendeley readers of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Student > Master||2||18%|
|Student > Bachelor||1||9%|
|Readers by discipline||Count||As %|
|Business, Management and Accounting||3||27%|
|Arts and Humanities||1||9%|