Information Systems and Neuroscience
Springer International Publishing
Chapter title |
Brand Visual Eclipse (BVE): When the Brand Fixation Spent is Minimal in Relation to the Celebrity
|
---|---|
Chapter number | 33 |
Book title |
Information Systems and Neuroscience
|
Published by |
Springer, Cham, January 2020
|
DOI | 10.1007/978-3-030-28144-1_33 |
Book ISBNs |
978-3-03-028143-4, 978-3-03-028144-1
|
Authors |
Wajid H. Rizvi, Rizvi, Wajid H. |
Country | Count | As % |
---|---|---|
United States | 1 | 50% |
Spain | 1 | 50% |
Type | Count | As % |
---|---|---|
Members of the public | 2 | 100% |
Country | Count | As % |
---|---|---|
Unknown | 18 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 4 | 22% |
Student > Master | 2 | 11% |
Student > Bachelor | 1 | 6% |
Lecturer > Senior Lecturer | 1 | 6% |
Lecturer | 1 | 6% |
Other | 0 | 0% |
Unknown | 9 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 4 | 22% |
Unspecified | 4 | 22% |
Arts and Humanities | 1 | 6% |
Unknown | 9 | 50% |