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| Chapter title |
Brand Visual Eclipse (BVE): When the Brand Fixation Spent is Minimal in Relation to the Celebrity
|
|---|---|
| Chapter number | 33 |
| Book title |
Information Systems and Neuroscience
|
| Published by |
Springer, Cham, January 2020
|
| DOI | 10.1007/978-3-030-28144-1_33 |
| Book ISBNs |
978-3-03-028143-4, 978-3-03-028144-1
|
| Authors |
Wajid H. Rizvi, Rizvi, Wajid H. |
Twitter Demographics
The data shown below were collected from the profiles of 2 tweeters who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 1 | 50% |
| Spain | 1 | 50% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 2 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 11 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 11 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Unspecified | 2 | 18% |
| Student > Master | 2 | 18% |
| Lecturer | 1 | 9% |
| Student > Bachelor | 1 | 9% |
| Unknown | 5 | 45% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 3 | 27% |
| Unspecified | 2 | 18% |
| Arts and Humanities | 1 | 9% |
| Unknown | 5 | 45% |