You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Chapter title |
Main Factors Driving the Open Rate of Email Marketing Campaigns
|
---|---|
Chapter number | 12 |
Book title |
Discovery Science
|
Published by |
Springer, Cham, October 2019
|
DOI | 10.1007/978-3-030-33778-0_12 |
Book ISBNs |
978-3-03-033777-3, 978-3-03-033778-0
|
Authors |
Andreia Conceição, João Gama, Conceição, Andreia, Gama, João |
Mendeley readers
The data shown below were compiled from readership statistics for 28 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 28 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Professor | 3 | 11% |
Student > Master | 3 | 11% |
Lecturer | 2 | 7% |
Student > Bachelor | 1 | 4% |
Lecturer > Senior Lecturer | 1 | 4% |
Other | 2 | 7% |
Unknown | 16 | 57% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 5 | 18% |
Computer Science | 3 | 11% |
Linguistics | 1 | 4% |
Social Sciences | 1 | 4% |
Unknown | 18 | 64% |