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| Chapter title |
Markenerbe vs. Markennostalgie – same same, but different!
|
|---|---|
| Chapter number | 2 |
| Book title |
Nostalgie als Chance für die Markenpositionierung
|
| Published by |
Springer Gabler, Wiesbaden, January 2020
|
| DOI | 10.1007/978-3-658-28063-5_2 |
| Book ISBNs |
978-3-65-828062-8, 978-3-65-828063-5
|
| Authors |
Stefanie Jensen, Martin Ohlwein |