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The Psychology of Micro-Targeted Election Campaigns

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Cover of 'The Psychology of Micro-Targeted Election Campaigns'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Approaching Persuasion
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    Chapter 3 Subjective Reasoning
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    Chapter 4 Source Credibility
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    Chapter 5 From Belief to Behaviour
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    Chapter 6 Voter Relevance and Campaign Phases
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    Chapter 7 Psychometrics, Model Generation, and Data
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    Chapter 8 Micro-targeted Campaign Management
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    Chapter 9 Negative Campaigning and Attack Ads
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    Chapter 10 Modelling Complex Systems
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    Chapter 11 From Analytic to Dynamic Micro-targeted Campaign Models
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    Chapter 12 The State of Play
Attention for Chapter 9: Negative Campaigning and Attack Ads
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