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Innovating in a Service-Driven Economy

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Cover of 'Innovating in a Service-Driven Economy'

Table of Contents

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    Book Overview
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    Chapter 1 Explaining the Amazon Economy and the Need for a New Model in Innovation
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    Chapter 2 The New Model of the Innovative Firm
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    Chapter 3 Insights from Service Innovation Thinkers
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    Chapter 4 Insights from Service Innovation Practitioners
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    Chapter 5 Innovation Capacity
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    Chapter 6 Innovation Ability
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    Chapter 7 Innovation Commercialization and Value Formation
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    Chapter 8 An Innovation Audit: The SIT Checklist
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    Chapter 9 Apple and Nokia: The Transformation from Products to Services
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    Chapter 10 Amazon and Borders: From Sector Focus to Competence Focus
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    Chapter 11 Facebook and MySpace: The Importance of Social Networks
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    Chapter 12 Tesco and Sainsbury’s: The Need to Turn Ideas into Action
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    Chapter 13 Kodak and Xerox: How High Risk Aversion Kills Companies
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    Chapter 14 SIT Methodology
Attention for Chapter 5: Innovation Capacity
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