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Communication in the Era of Attention Scarcity

Overview of attention for book
Attention for Chapter 5: Brand Communication and the Attention Economy
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Citations

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mendeley
5 Mendeley
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Chapter title
Brand Communication and the Attention Economy
Chapter number 5
Book title
Communication in the Era of Attention Scarcity
Published by
Palgrave Pivot, Cham, January 2019
DOI 10.1007/978-3-030-20918-6_5
Book ISBNs
978-3-03-020917-9, 978-3-03-020918-6
Authors

Waddick Doyle, Doyle, Waddick

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 5 100%

Demographic breakdown

Readers by professional status Count As %
Unspecified 1 20%
Unknown 4 80%
Readers by discipline Count As %
Unspecified 1 20%
Unknown 4 80%