You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
Fonds-Branding — Markenmanagement als neue Wettbewerbsstrategie
|
---|---|
Chapter number | 3 |
Book title |
Erfolgsfaktoren im Bankmarketing
|
Published by |
Gabler Verlag, January 2004
|
DOI | 10.1007/978-3-322-82491-2_3 |
Book ISBNs |
978-3-40-912635-9, 978-3-32-282491-2
|
Authors |
Hans-Jürgen Gutenberger |