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Software Product Management

Overview of attention for book
Cover of 'Software Product Management'

Table of Contents

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    Book Overview
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    Chapter 1 Software Product Management Fundamentals
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    Chapter 2 The Product Yield Potential Radar
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    Chapter 3 PYPR—On Your Mark, Get Set and Go Toward Software Product Management Excellence
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    Chapter 4 Product Viability
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    Chapter 5 Product Development
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    Chapter 6 Go-to-Market/Product Marketing
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    Chapter 7 Software Demonstrations and Training
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    Chapter 8 The Market/Your Customers
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    Chapter 9 Organizational Maturity
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    Chapter 10 Listen—PYPRs in Action
Attention for Chapter 6: Go-to-Market/Product Marketing
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