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Werte und Metaphern in der Unternehmenskommunikation

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Attention for Chapter 2: Werteorientierte Unternehmensführung und Kommunikationsmanagement
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Chapter title
Werteorientierte Unternehmensführung und Kommunikationsmanagement
Chapter number 2
Book title
Werte und Metaphern in der Unternehmenskommunikation
Published by
Springer VS, Wiesbaden, January 2019
DOI 10.1007/978-3-658-26449-9_2
Book ISBNs
978-3-65-826448-2, 978-3-65-826449-9
Authors

Ulrike Buchholz, Annika Schach, Victoria von der Haar, Buchholz, Ulrike, Schach, Annika, von der Haar, Victoria

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