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Mendeley readers
Chapter title |
Factors Affecting the Big Data Adoption as a Marketing Tool in SMEs
|
---|---|
Chapter number | 4 |
Book title |
Data Mining and Big Data
|
Published by |
Springer, Singapore, July 2019
|
DOI | 10.1007/978-981-32-9563-6_4 |
Book ISBNs |
978-9-81-329562-9, 978-9-81-329563-6
|
Authors |
Jesús Silva, Lissette Hernández-Fernández, Esperanza Torres Cuadrado, Nohora Mercado-Caruso, Carlos Rengifo Espinosa, Felipe Acosta Ortega, Hugo Hernández P, Genett Jiménez Delgado |
Mendeley readers
The data shown below were compiled from readership statistics for 53 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 53 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 8 | 15% |
Student > Doctoral Student | 8 | 15% |
Student > Master | 6 | 11% |
Researcher | 4 | 8% |
Other | 2 | 4% |
Other | 5 | 9% |
Unknown | 20 | 38% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 13 | 25% |
Computer Science | 4 | 8% |
Arts and Humanities | 3 | 6% |
Economics, Econometrics and Finance | 3 | 6% |
Social Sciences | 3 | 6% |
Other | 9 | 17% |
Unknown | 18 | 34% |