Chapter 1 Kawaii Engineering

Chapter 2 Systematic Measurement and Evaluations for Kawaii Products

Chapter 3 Affective Evaluation for Material Perception of Bead-Coated Resin Surfaces Using Visual and Tactile Sensations —Focusing on Kawaii

Chapter 4 Kawaii-ness in Motion

Chapter 5 Measurement and Evaluations of Kawaii Products by Biological Signals

Chapter 7 Meaning of “Kawaii” from a Psychological Perspective

Chapter 8 Kawaii Spoons for Senior Citizens

Chapter 9 Toward Practical Implementation of an Emotion-Driven Digital Camera Using EEG

Chapter 10 Evaluation of Key Emotional Value for Saudi Women

Chapter 11 Model of Kawaii Spoon Evaluations by Thai and Japanese

Chapter 12 Model of Kawaii Cosmetic Bottle Evaluations by Thai and Japanese

Chapter 13 Kawaii Perception of Artifacts Between Chinese and Japanese Cultures

Chapter 14 How “Kawaii” Became the Key Concept of Our Tiny Electric Car

Chapter 15 Editor’s Summary