You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
X Demographics
Mendeley readers
| Title |
Das neue Marketing-Mindset
|
|---|---|
| Published by |
Springer Fachmedien Wiesbaden, July 2019
|
| DOI | 10.1007/978-3-658-25519-0 |
| ISBNs |
978-3-65-825518-3, 978-3-65-825519-0
|
| Authors |
Pförtsch, Waldemar, Sponholz, Uwe |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 1 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 55 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 55 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 10 | 18% |
| Student > Bachelor | 9 | 16% |
| Student > Doctoral Student | 2 | 4% |
| Lecturer | 1 | 2% |
| Lecturer > Senior Lecturer | 1 | 2% |
| Other | 4 | 7% |
| Unknown | 28 | 51% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 10 | 18% |
| Economics, Econometrics and Finance | 5 | 9% |
| Social Sciences | 4 | 7% |
| Computer Science | 2 | 4% |
| Agricultural and Biological Sciences | 1 | 2% |
| Other | 6 | 11% |
| Unknown | 27 | 49% |