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| Chapter title |
Der Querdenker-Prozess im Detail
|
|---|---|
| Chapter number | 4 |
| Book title |
Querdenken im Marketing
|
| Published by |
Springer Gabler, Wiesbaden, January 2016
|
| DOI | 10.1007/978-3-658-08442-4_4 |
| Book ISBNs |
978-3-65-808441-7, 978-3-65-808442-4
|
| Authors |
Gerd-Inno Spindler |