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Asian Brand Strategy

Overview of attention for book
Cover of 'Asian Brand Strategy'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Branding — The Driver of a Successful Business Strategy
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    Chapter 3 Transforming How We Understand Asian Cultures and Consumers
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    Chapter 4 Asian Country Branding
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    Chapter 5 Celebrity Branding in Asia
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    Chapter 6 Asian Brand Strategy
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    Chapter 7 Successful Asian Brand Cases
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    Chapter 8 Aspiring Asian Brand Cases
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    Chapter 9 10 Steps to Build an Asian Brand
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    Chapter 10 Asian Brands Toward 2020 — A New Confidence in the Boardroom
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    Chapter 11 Conclusion
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    Chapter 12 Future Chapters
Attention for Chapter 5: Celebrity Branding in Asia
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Citations

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