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Chapter title |
Professional Marketing as “Consumer Engineering”? A Concept in Transatlantic Perspective
|
---|---|
Chapter number | 2 |
Book title |
Consumer Engineering, 1920s–1970s
|
Published by |
Palgrave Macmillan, Cham, January 2019
|
DOI | 10.1007/978-3-030-14564-4_2 |
Book ISBNs |
978-3-03-014563-7, 978-3-03-014564-4
|
Authors |
Jan Logemann |