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Mendeley readers
Chapter title |
Worn Wear: Better than New—How Patagonia’s Social Marketing Campaign Enhances Consumers’ Responsible Behavior
|
---|---|
Chapter number | 12 |
Book title |
Social Marketing in Action
|
Published by |
Springer, Cham, May 2019
|
DOI | 10.1007/978-3-030-13020-6_12 |
Book ISBNs |
978-3-03-013019-0, 978-3-03-013020-6
|
Authors |
Nina Bürklin |
Mendeley readers
The data shown below were compiled from readership statistics for 26 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 26 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 4 | 15% |
Student > Master | 4 | 15% |
Unspecified | 2 | 8% |
Lecturer | 2 | 8% |
Professor | 1 | 4% |
Other | 2 | 8% |
Unknown | 11 | 42% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 3 | 12% |
Arts and Humanities | 2 | 8% |
Unspecified | 2 | 8% |
Nursing and Health Professions | 1 | 4% |
Agricultural and Biological Sciences | 1 | 4% |
Other | 6 | 23% |
Unknown | 11 | 42% |