The effects of benefit-based (vs. attribute-based) product categorizations on mental imagery and purchase behavior
Article in Journal of Retailing (February 2024)
The most recent citing publications are shown below. View all 7 publications that cite this research output on Dimensions.
Article in Journal of Retailing (February 2024)
Article in Production and Operations Management (October 2023)
Article in Perspectivas (August 2023)