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Assortment and Merchandising Strategy

Overview of attention for book
Cover of 'Assortment and Merchandising Strategy'

Table of Contents

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    Book Overview
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    Chapter 1 Integration of Assortment and Merchandising
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    Chapter 2 Assortment Size and Space
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    Chapter 3 Composition of Assortment
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    Chapter 4 Ways of Organising Assortment
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    Chapter 5 Shopper Characteristics
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    Chapter 6 Shopping Missions
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    Chapter 7 Retailer Assortment and Merchandising Plan
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    Chapter 8 Universal Merchandising Guidelines
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    Chapter 9 Category Merchandising Role Model
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    Chapter 10 Communication Model
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    Chapter 11 Path to Shopper Delight
Attention for Chapter 10: Communication Model
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