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| Chapter title |
The Financial Imperative of Marketing
|
|---|---|
| Chapter number | 2 |
| Book title |
Financial Dimensions of Marketing Decisions
|
| DOI | 10.1007/978-3-030-15565-0_2 |
| Book ISBNs |
978-3-03-015564-3, 978-3-03-015565-0
|
| Authors |
Stewart, David W. |