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Mendeley readers
Chapter title |
Deceptive Marketing Outcomes: A Model for Marketing Communications
|
---|---|
Chapter number | 42 |
Book title |
The Palgrave Handbook of Deceptive Communication
|
Published by |
Palgrave Macmillan, Cham, January 2019
|
DOI | 10.1007/978-3-319-96334-1_42 |
Book ISBNs |
978-3-31-996333-4, 978-3-31-996334-1
|
Authors |
Kim B. Serota, Serota, Kim B. |
Mendeley readers
The data shown below were compiled from readership statistics for 18 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 18 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Researcher | 2 | 11% |
Student > Master | 2 | 11% |
Professor | 1 | 6% |
Lecturer > Senior Lecturer | 1 | 6% |
Student > Bachelor | 1 | 6% |
Other | 1 | 6% |
Unknown | 10 | 56% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 3 | 17% |
Social Sciences | 2 | 11% |
Arts and Humanities | 1 | 6% |
Linguistics | 1 | 6% |
Medicine and Dentistry | 1 | 6% |
Other | 0 | 0% |
Unknown | 10 | 56% |