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The New Luxury Experience

Overview of attention for book
Cover of 'The New Luxury Experience'

Table of Contents

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    Book Overview
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    Chapter 1 Luxury, Back to Origins
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    Chapter 2 The New Experiential Luxury Marketing Model
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    Chapter 3 Customer Experience to Keep Up with Changing Consumer and New Luxury Consumption Trends
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    Chapter 4 Capturing Luxury Customer Values
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    Chapter 5 Experiential Branding of Luxury
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    Chapter 6 Experiential Setting Design
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    Chapter 7 Luxury Staff Training
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    Chapter 8 Consumer Initiation into Luxury
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    Chapter 9 Alternative Market Research for Understanding Luxury Experience
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    Chapter 10 How Millennials and Post-millennials Are Reshaping Luxury
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    Chapter 11 Is Luxury Experience Compatible with CSR?
Attention for Chapter 1: Luxury, Back to Origins
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