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Multimodal Communication

Overview of attention for book
Cover of 'Multimodal Communication'

Table of Contents

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    Book Overview
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    Chapter 1 Social Semiotics: Setting the Scene
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    Chapter 2 Slim Arms, Waist, Thighs and Hips, but Not the Breasts: Portrayal of Female Body Image in Hong Kong’s Magazine Advertisements
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    Chapter 3 Postage Stamps as Windows on Social Changes and Identity in Postcolonial Hong Kong
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    Chapter 4 Emotional Branding in Multimodal Personal Loan TV Advertisements: Analysing Voices and Engagement
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    Chapter 5 The Discourse of Advertising for Luxury Residences in Hong Kong: A Multimodal Critical Discourse Analysis
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    Chapter 6 Digital Photography and Identity of Hong Kong Females: A Case Study of Facebook Images
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    Chapter 7 Significance of Social Semiotic Research
Attention for Chapter 4: Emotional Branding in Multimodal Personal Loan TV Advertisements: Analysing Voices and Engagement
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