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| Chapter title |
Introduction
|
|---|---|
| Chapter number | 2 |
| Book title |
Strategic Management
|
| Published by |
Palgrave Macmillan, London, January 2007
|
| DOI | 10.1057/9780230590601_2 |
| Book ISBNs |
978-1-349-35765-9, 978-0-230-59060-1
|
| Authors |
H. Igor Ansoff |