↓ Skip to main content

Strategy and Communication for Innovation

Overview of attention for book
Cover of 'Strategy and Communication for Innovation'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Strategies for Business Model Innovation: Challenges and Visual Solutions for Strategic Business Model Innovation
  3. Altmetric Badge
    Chapter 2 Enriching Open Innovation Theory and Practice by Strengthening the Relationship with Strategic Thinking
  4. Altmetric Badge
    Chapter 3 Open Innovation: Strategic Options, Actors, Tools and Tensions
  5. Altmetric Badge
    Chapter 4 Overcoming the Innovation Barrier: A Search-Selection Model of Breakthrough Innovation in Large Firms
  6. Altmetric Badge
    Chapter 5 Harnessing the Innovation Potential of Citizens: How Open Innovation Can be Used to Co-develop Political Strategies
  7. Altmetric Badge
    Chapter 6 Strategic and Innovation Networks in the Flanders Biotechnology Industry
  8. Altmetric Badge
    Chapter 7 Cognitive Diversity of Top Management Teams as a Competence-Based Driver of Innovation Capability
  9. Altmetric Badge
    Chapter 8 The Role of Communicators in Innovation Clusters
  10. Altmetric Badge
    Chapter 9 Integrated Communication in the Innovation Process: An Approach to Integrated Innovation Communication
  11. Altmetric Badge
    Chapter 10 Innovation Marketing: An Introduction
  12. Altmetric Badge
    Chapter 11 The Role of Social Capital, Strategic Networking and Word of Mouth Communication in the Commercialisation of Innovation
  13. Altmetric Badge
    Chapter 12 Managing Emotions Matters: A Balanced Framework for Communicating Innovations in Companies
  14. Altmetric Badge
    Chapter 13 The Scent of Innovation: Towards an Integrated Management Framework for Innovation Communication
  15. Altmetric Badge
    Chapter 14 Innovation Communication and Inter-Functional Collaboration: A View from the Competing Values Framework for Corporate Communication
  16. Altmetric Badge
    Chapter 15 Innovation Communication as an Integrative Management Capability in Digital Innovation Ecosystems
  17. Altmetric Badge
    Chapter 16 A Relational Communication Strategy for Successful Collaborative Innovation in Business-to-Business Markets
  18. Altmetric Badge
    Chapter 17 Achieving Market Leadership with Collaborative Innovation: The Case of Technology-Driven Companies
  19. Altmetric Badge
    Chapter 18 Audience-Centered Approaches to Strategic Planning: Accessing Social Capital Through Sharing Platforms on Social Media
  20. Altmetric Badge
    Chapter 19 Communicating for Innovation: The “Social” Enterprise and the Translation of Novel Ideas
  21. Altmetric Badge
    Chapter 20 There is Something Forgotten About the Customer in the State of Denmark’s Finance: The Tale of Danske Bank’s Misaligned Innovation and Communication Strategy
  22. Altmetric Badge
    Chapter 21 A Holistic Approach to Communicating Innovations: Siemens and Its Environmental Portfolio
  23. Altmetric Badge
    Chapter 22 User-Centered Radical Innovation at Telekom Innovation Laboratories: Tools and Methods to Generate New Propositions for Mobile Payment
  24. Altmetric Badge
    Chapter 23 Co-Innovation and Communication: The Case of SAP’s Global Co-Innovation Lab Network
  25. Altmetric Badge
    Chapter 24 Empowering Members of a Brand Community to Gain Consumer Insights and Create New Products: The Case of the Vorwerk Thermomix Research Community
  26. Altmetric Badge
    Chapter 25 The Role of Social Media for Innovation
  27. Altmetric Badge
    Chapter 26 Innovation and Value in Networks for Emerging Musicians
Overall attention for this book and its chapters
Altmetric Badge

Mentioned by

twitter
5 X users
facebook
1 Facebook page

Citations

dimensions_citation
9 Dimensions

Readers on

mendeley
218 Mendeley
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Title
Strategy and Communication for Innovation
Published by
Springer-Verlag Berlin Heidelberg, January 2013
DOI 10.1007/978-3-642-41479-4
ISBNs
978-3-64-241478-7, 978-3-64-241479-4
Editors

Nicole Pfeffermann, Tim Minshall, Letizia Mortara

X Demographics

X Demographics

The data shown below were collected from the profiles of 5 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 218 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
United States 2 <1%
France 1 <1%
Germany 1 <1%
Brazil 1 <1%
Austria 1 <1%
Unknown 212 97%

Demographic breakdown

Readers by professional status Count As %
Student > Master 47 22%
Student > Ph. D. Student 41 19%
Student > Bachelor 22 10%
Student > Doctoral Student 14 6%
Professor 11 5%
Other 37 17%
Unknown 46 21%
Readers by discipline Count As %
Business, Management and Accounting 78 36%
Social Sciences 34 16%
Economics, Econometrics and Finance 11 5%
Engineering 10 5%
Computer Science 8 4%
Other 28 13%
Unknown 49 22%