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Speechwriting in Theory and Practice

Overview of attention for book
Cover of 'Speechwriting in Theory and Practice'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction: The Case for Speechwriting
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    Chapter 2 Speechmaking in the Twenty-First Century
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    Chapter 3 The Beginning of Speechwriting
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    Chapter 4 Research and Theory on Speechwriting
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    Chapter 5 The Rhetorical Canons of Speechwriting
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    Chapter 6 Genres of Speechwriting
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    Chapter 7 How Speeches Are Written
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    Chapter 8 Characterizing the Speaker
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    Chapter 9 Writing for the Ear
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    Chapter 10 Writing for the Eye: Pictures, Visions, and PowerPoint
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    Chapter 11 The Ethics of Speechwriting
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    Chapter 12 The Functions of Speechwriting in Contemporary Society
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    Chapter 13 The General Steps in the Speechwriting Process
Attention for Chapter 10: Writing for the Eye: Pictures, Visions, and PowerPoint
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