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The Psychology of Financial Consumer Behavior

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Cover of 'The Psychology of Financial Consumer Behavior'

Table of Contents

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    Book Overview
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    Chapter 1 The Psychological Perspective in Financial Behaviour
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    Chapter 2 Richness: How Much Money Do We Have and How Do We Think About It?
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    Chapter 3 Spending Money: Pleasure or Pain? Why Some People Spend Money Easily While Others Have a Problem with It?
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    Chapter 4 Saving and Investing
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    Chapter 5 Loan: Needed or Wanted?
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    Chapter 6 Banking, Unbanking, and New Banking
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