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Tribal Marketing, Tribal Branding

Overview of attention for book
Attention for Chapter 9: Tribes and Tribal Branding – Where Do We Go from Here?
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Mentioned by

news
1 news outlet

Citations

dimensions_citation
15 Dimensions

Readers on

mendeley
2 Mendeley
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Chapter title
Tribes and Tribal Branding – Where Do We Go from Here?
Chapter number 9
Book title
Tribal Marketing, Tribal Branding
Published by
Palgrave Macmillan UK, January 2013
DOI 10.1057/9781137349101_9
Book ISBNs
978-1-349-35009-4, 978-1-137-34910-1
Authors

Brendan Richardson

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 2 100%

Demographic breakdown

Readers by professional status Count As %
Other 1 50%
Unknown 1 50%
Readers by discipline Count As %
Business, Management and Accounting 1 50%
Unknown 1 50%