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Mendeley readers
| Chapter title |
Tribal Origins and Idiosyncrasies – Why Brand Tribes Form and Why They Need to See Themselves as Unique
|
|---|---|
| Chapter number | 3 |
| Book title |
Tribal Marketing, Tribal Branding
|
| Published by |
Palgrave Macmillan UK, January 2013
|
| DOI | 10.1057/9781137349101_3 |
| Book ISBNs |
978-1-349-35009-4, 978-1-137-34910-1
|
| Authors |
Brendan Richardson |
Mendeley readers
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 3 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 1 | 33% |
| Other | 1 | 33% |
| Unknown | 1 | 33% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 2 | 67% |
| Unknown | 1 | 33% |