Paradoxien des Verbraucherverhaltens
Springer Fachmedien Wiesbaden
Chapter title |
Kontinuierliches A/B-Testing zur Optimierung von Spielerbindung und Monetarisierung bei „Freemium“-Spielen
|
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Chapter number | 4 |
Book title |
Paradoxien des Verbraucherverhaltens
|
Published by |
Springer Gabler, Wiesbaden, January 2019
|
DOI | 10.1007/978-3-658-23841-4_4 |
Book ISBNs |
978-3-65-823840-7, 978-3-65-823841-4
|
Authors |
Katharina A. Zweig, Bernd Lachmann, Christian Montag, Marc Herrlich, Zweig, Katharina A., Lachmann, Bernd, Montag, Christian, Herrlich, Marc |
Country | Count | As % |
---|---|---|
Unknown | 1 | 100% |
Type | Count | As % |
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Scientists | 1 | 100% |
Country | Count | As % |
---|---|---|
Unknown | 2 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 1 | 50% |
Student > Bachelor | 1 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Psychology | 1 | 50% |
Immunology and Microbiology | 1 | 50% |