You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
| Chapter title |
The Informative Role of Advertising and Experience in Dynamic Brand Choice: An Application to the Ready-to-Eat Cereal Market
|
|---|---|
| Chapter number | 5 |
| Book title |
The Value of Information
|
| Published by |
Springer, Dordrecht, January 2012
|
| DOI | 10.1007/978-94-007-4839-2_5 |
| Book ISBNs |
978-9-40-074838-5, 978-9-40-074839-2
|
| Authors |
Yan Chen, Ginger Zhe Jin |
Mendeley readers
The data shown below were compiled from readership statistics for 8 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 8 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 2 | 25% |
| Lecturer | 1 | 13% |
| Student > Doctoral Student | 1 | 13% |
| Student > Master | 1 | 13% |
| Researcher | 1 | 13% |
| Other | 1 | 13% |
| Unknown | 1 | 13% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 2 | 25% |
| Economics, Econometrics and Finance | 2 | 25% |
| Agricultural and Biological Sciences | 1 | 13% |
| Design | 1 | 13% |
| Unknown | 2 | 25% |