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Management: Entrepreneurial Marketing

Overview of attention for book
Cover of 'Management: Entrepreneurial Marketing'

Table of Contents

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    Book Overview
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    Chapter 1 Grundlagen des Entrepreneurial Marketing
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    Chapter 2 Märkte verstehen kontra neue Märkte schaffen
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    Chapter 3 Entwicklung neuer Produkte und Services durch Entrepreneurial Marketing
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    Chapter 4 Die Alternative? Revolutionäre Geschäftsmodelle statt innovativer Produkte
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    Chapter 5 Innovative Ansätze des Entrepreneurial Marketing
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    Chapter 6 Zielgruppenorientiertes Entrepreneurial Marketing
Attention for Chapter 6: Zielgruppenorientiertes Entrepreneurial Marketing
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