Praxisguide App-Marketing, Grundlagen zur Akquise, Aktivierung, Bindung und Monetarisierung von App-Nutzern
Monograph (January 2023)
The most recent citing publications are shown below. View all 3 publications that cite this research output on Dimensions.
Monograph (January 2023)
Article in International Journal of Applied Research in Business and Management (June 2021)
Article in Journal of Traffic and Logistics Engineering (January 2021)