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Mendeley readers
| Chapter title |
“Always on and Always in Touch”: The New Buying Behaviour
|
|---|---|
| Chapter number | 1 |
| Book title |
Social - Local - Mobile
|
| Published by |
Springer, Berlin, Heidelberg, January 2015
|
| DOI | 10.1007/978-3-662-43964-7_1 |
| Book ISBNs |
978-3-66-243963-0, 978-3-66-243964-7
|
| Authors |
Gerrit Heinemann, Christian Gaiser |
Mendeley readers
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 5 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 2 | 40% |
| Researcher | 1 | 20% |
| Unknown | 2 | 40% |
| Readers by discipline | Count | As % |
|---|---|---|
| Economics, Econometrics and Finance | 2 | 40% |
| Computer Science | 1 | 20% |
| Unknown | 2 | 40% |