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Electronic Commerce

Overview of attention for book
Cover of 'Electronic Commerce'

Table of Contents

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    Book Overview
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    Chapter 1 Overview of Electronic Commerce
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    Chapter 2 E-Commerce: Mechanisms, Platforms, and Tools
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    Chapter 3 Retailing in Electronic Commerce: Products and Services
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    Chapter 4 Business-to-Business E-Commerce
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    Chapter 5 Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce
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    Chapter 6 Mobile Commerce and Ubiquitous Computing
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    Chapter 7 Social Commerce: Foundations, Social Marketing, and Advertising
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    Chapter 8 Social Enterprise and Other Social Commerce Topics
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    Chapter 9 Marketing and Advertising in E-Commerce
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    Chapter 10 E-Commerce Security and Fraud Issues and Protections
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    Chapter 11 Electronic Commerce Payment Systems
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    Chapter 12 Order Fulfillment Along the Supply Chain
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    Chapter 13 EC Strategy, Globalization, and SMEs
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    Chapter 14 Implementing EC Systems: From Justification to Successful Performance
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    Chapter 15 E-Commerce: Regulatory, Ethical, and Social Environments
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    Chapter 16 Launching a Successful Online Business and EC Projects
Attention for Chapter 3: Retailing in Electronic Commerce: Products and Services
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